Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible.
-St. Francis of Assisi
When I put a demand on my gifts and abilities the creative juices start flowing. I really believe it is the same for everyone.
You are creative. I know you may be saying that musicians, artists, and designers are the more creative types but I say nay nay. It may be your creativity shows up in building houses, repairing cars, or landscaping, or "fill in the blank" for whatever you do or you may find that your creativity will simply show up in a new revolutionary idea outside of your normal routine.
Since it is almost Christmas as an example of this I thought you might be interested in the story behind Rudolph the Red Nosed Reindeer. A story of not initial inspired artistry but something all to familiar these days, the necessity of a company to save money.
The Chicago-based Montgomery Ward company, department store operators, had been purchasing and distributing children's coloring books as Christmas gifts for their customers for several years. In 1939, Montgomery Ward tapped one of their own employees to create a book for them, to save money. 34-year old copywriter Robert L. May wrote the story of Rudolph the Red-nosed Reindeer in 1939, and 2.4 mi
llion copies were handed out that year. Despite the wartime paper shortage, over 6 million copies had been distributed by 1946.May drew in part on the story "The Ugly Duckling" and in part from his own experiences as an often taunted, small, frail youth to create the story of the misfit reindeer. Though Rollo and Reginald were considered, May settled on Rudolph as his reindeer's name.
Writing in verse as a series of rhyming couplets, May tested the story as he went along on his 4-year old daughter Barbara, who loved the story. Sadly, Robert Mays wife died around the time he was creating Rudolph, leaving May deeply in debt due to medical bills. However, he was able to persuade Sewell Avery, Montgomery Ward's corporate president, to turn the copyright over to him in January 1947 which would give May financial security.
May's story "Rudolph the Red-Nosed Reindeer" was printed commercially in 1947 and in 1948 a nine-minute cartoon of the story was shown in theaters. When May's brother-in-law, songwriter Johnny Marks, wrote the lyrics and melody for the song "Rudolph the Red-Nosed Reindeer", the Rudolph phenomenon
was born. Turned down by many musical artists afraid to contend with the legend of Santa Claus, the song was recorded by Gene Autry in 1949 at the urging of Autry's wife. The song sold two million copies that year, going on to become one of the best-selling songs of all time, second only to Bing Crosby's "White Christmas". The 1964 television special about Rudolph, narrated by Burl Ives, remains a holiday favorite to this day and Rudolph himself has become a much-loved Christmas icon. So, here is a question:
-What are the areas of your life pushing you to find creative solutions?
“Creativity involves breaking out of established patterns in order to look at things in a different way.” -Edward de Bono
The very thing that may be a problem or a challenge for you at the moment just might be your Red Nosed Reindeer!





